To answer this question, we’re taking a top-down approach.Īnd by that, I mean we’ll start with a top-level look at the estimated total traffic of a website.Īnd then we’ll peel back one layer at a time to reveal each piece of data in more detail. You’ll have an all-access backstage pass to your competitor’s traffic strategy, and emerge with a proven traffic road map for your own business and/or clients. We'll even look at device break down – mobile vs desktop – and get a look at how this traffic interacts with a website's content by checking estimated bounce rates, average visit duration and other engagement metrics. In this guide, I’ll show you how to check the traffic data of any website.Īnd then, we’ll go deeper, layer by layer, as we peel back the onion to find out exactly which geographies, channels, directories, pages, and individual keywords - organic and paid - are driving the most valuable traffic to the website. And the deeper you go, the more valuable the insights become. There are many layers to the “traffic onion”. How does this traffic engage with a website?.Which individual keywords generate the most organic search traffic?.Which pages/posts pull in the most organic traffic?.Which subdomains or subfolders get the most visits?.Which channels drive the most web traffic?. So how do you know how much traffic they get? And, more importantly, where they get it from? You won’t have access to their Google Analytics account.
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